Through dynamic motion design campaigns featuring fluid transitions, kinetic typography, and high-impact visual effects, these motion design pieces on average exceeded the clients’ existing creative, improving their click-through rates by up to 42% and decreasing their cost-per-first-time-depositor by up to 54% across North America and Europe.

My approach centred on traditional animation principles, strategically enhanced with curated audio elements and complementary sound design, with selective integration of AI-generated video content for distinctive thematic execution.