My AI-enhanced design campaigns, compared to clients’ pre-existing traditional advertisements, bettered their click-through rates by up to 48% and brought down their cost-per-first-time-depositor rates by up to 55% across South America, North America and Europe through the strategic integration of traditional graphic design principles with AI-generated visual elements.

By seamlessly blending custom thematically relevant AI imagery with conventional design frameworks, typography, and layout composition, I created cohesive advertising content that leveraged both human creativity and machine-generated assets for the sports betting and iGaming sector. These hybrid design approaches allowed for rapid iteration and unique visual concepts whilst maintaining brand consistency and professional design standards across multiple market segments, demonstrating the effectiveness of thoughtfully integrated AI-assisted design workflows in creating distinctive and performance-driven advertising content.