Through strategic visual storytelling and compelling creative execution, my traditional graphic design creatives on average out-performed the clients’ existing advertisements by improving click-through rates by up to 38% and reducing the cost-per-first-time-depositor by up to 53%.

The integration of strong typography, dynamic layouts, and carefully curated imagery with high-profile sports personalities and influencers created authentic campaign narratives that deeply connected with target demographics. These foundational design approaches generated strong engagement rates and conversion performance across premium sports betting brands.